In their guide to using LinkedIn for marketing, they recommend being helpful… Because people invest time on LinkedIn, a proven approach is to help your audience perform their jobs better, answer questions, and help address pain points. Let’s take a look at what LinkedIn themselves recommend. This suggests that people on LinkedIn are generally interested in informative and educational content, which seems fitting for a professional social network. How-to articles: “X ways to”, “how to get”, and “how to make”.Industry trends and news: “the future of”, “in the world”, and “of the year”.They looked at the top phrases used in the headline of the most shared articles, and two types of content stood out: Industry trends and how-to articles. Like any social network, it’s great to customize your message for your specific audience because Industry trends and how-tosīuzzSumo analyzed the headlines of 10 million articles shared on LinkedIn to find out the topics that resonate with people on LinkedIn. One of the first questions in your mind when it comes to LinkedIn marketing might be: What should I post on LinkedIn? Post industry trends, how-tos, and thought-leadership content Use data to find your best time to postġ.Post industry trends, how-tos, and thought-leadership content.
Here’s a rundown of the best LinkedIn marketing strategies we’ve found - everything from figuring out what, when, and how often to post on LinkedIn to learning about your performance, audience, and competitors. LinkedIn is now a promising channel to drive traffic, generate quality leads, build your thought leadership, and more. Just take a look at this infographic by LinkedIn:
With its new features and updates, LinkedIn is becoming a social media platform that you shouldn’t overlook, especially if you are a B2B marketer.
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